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| Customer Reviews | 4.6 out of 5 stars 12,216 | | | | | |
| Price | $7.99$7.99 | $7.99$7.99 | $9.99$9.99 | $7.99$7.99 | $9.99$9.99 | $9.99$9.99 |
| Benefit #1 | Neutralize Unwanted Brass | Neutralize Unwanted Brass | Neutralize Unwanted Brass | Up to 100% gray coverage | Lifts 3-4 Levels | Gloss, Refresh & Tone |
| Benefit #2 | Up to 90% Less Breakage* | Gentle on Hair | Even Tone From Root to Tip | Conditions Hair | No Bleach Needed | Conditions & Blends Grays |
| Benefit #3 | For Healthy-Looking Blondes | Healthy-looking Blondes | Healthy-looking Blondes | Vibrant and Long-Lasting | Helps Combat Damage | Adds Multidimensional Shine |
| Benefit #4 | Vegan** and Free of Parabens | Free of Parabens | Free of Parabens | Free of Parabens | With 5 Nourishing Lipids | Free of Ammonia |
| No Animal-Derived Ingredients | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
